If you're an influencer on social media, you started a new social selling business or maybe you are just starting a a content creator, you can't push out content with absolutely no purpose and expect to have a positive reaction from your audience. Instead, you must find meaningful ways to engage your audience and build your image authentically to gain your customer's trust.
While we hear so much emphasis on engagement, most influencers don't understand how to properly achieve and promote organic interaction. It's not as simple as creating the best post ever. Instead, you need to dive deep into your social strategy and make some changes to grow your audience. Here are a few ways you can get started on that process today.
1. Understand Your Audience
Don't allow it to be overwhelming. Before creating a strategy or a batch of content, you need first to understand your audience. You want to understand who they are, what websites they use, their demographics, and what they enjoy doing. Why would they want to follow you?
Understanding this information can help you curate your content and grow your audience. If you have an established audience, consider the type of people who consistently interact with your posts. Who are they? What do you provide them with that nobody else can?
2. Work with & Research Brands You Love
Being an influencer means you get the chance to work with brands you care about and make a change via your social media platform. Only choose hashtags, products or companies that align with your purpose and values. The easiest way to lose your audience is to lose their trust by advertising products or services that don't work. Trust me, you want to do the work. For example, for years I had been looking for a makeup brand that was great, convenient and not only easy to apply but also to travel with that was of great quality without breaking the bank. TO GOOD TO BE TRUE RIGHT! We it too several years even for me as a professional makeup artist to find such a thing because as a pageant girl for nearly 6 years, you are constantly on the go and need to look like you just got out of the makeup chair. WELL, long story short I found that with Seint beauty and I'm telling you it was worth the research! What I learned is that if you choose a reputable brand, the brand will be of better value to you beyond the quality of the product, share your posts on its own social media page making it a two way street. This, in turn, will likely help you gain some organic traffic to your pages from their current audience.
3. Check Your Competitors
Think about what your competitors are doing on their social media to gain traction. Look at the type of content they're sharing, what social platforms they use the most, and the kind of audience they gain. Scrolling through your competitor's page can help you to see what's working and what's not before having to experiment on your platforms.
4. Create Interactive Content
Creating posts that have questions attached to them, such as asking which product they like better or asking for advice, is an easy way to get your audience to interact. If it's an interesting enough topic, your followers will tag their friends or share your posts. This is an organic way to interact with your followers and gain more fans from the tags in your comments. It is easy to get caught up in self and what you love when you should be focused on you ideal client, customer or followers needs.
5. Good Strategy & Solid Foundations Are Essential
Managing your social media as an influencer is a combination of good social strategy and a solid foundation. By staying true to yourself and finding unique ways to interact with your audience, you'll be able to grow your social media following effectively.
If you're feeling lost trying to create your social media strategy as an influencer, you're not alone. Check out my online resources to help you find the success and authenticity you need to help your influencer social media grow!
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